The business was embarking on a growth program of store openings and needed support to recruit whole store teams. Their in-house attraction wasn’t able to recruit the volume or quality of people required across a number of specialisms required for a store to open and hit the ground running.
Retention within new stores across the first 6 months of trading averaged 95% which was a significant increase for the business and was a key contributor to stores hitting and exceeding sales expectations
When I was responsible for stores across the UK, the retail functions, and the teams that work within the stores, McCarthy was our go-to agency. When we opened a new store in a new town because we are doing recruitment in large numbers in a short period of time the biggest challenge for us was retaining the quality. However, working with McCarthy changed that and the quality of staff we saw coming through were all people that were passionate about customer service but without question passionate about the outdoors which was is central to the business model.
The quality of teams that were recruited was a real contributory factor to new stores hitting the ground really quickly and exceeding targets, particularly within those early weeks.
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